Through their “Yash_and_Dylan_Boxing” TikTok and Instagram accounts, Yashua and Dylan have built a vibrant online community that amplifies their reach well beyond the boxing ring.  The account has chronicled their journey from tiny 13 year olds to the young me they are today and their audience has grown up with them. They engage hundreds of thousands of fans and provide sponsors a huge platform for exposure with their average video performance being between 30-50,000 views.

The account appeals because it is raw and honest. When competing internationally at an elite level of boxing it is not possible to win every bout every time. The account also deals with how to overcome and rebuild from disappointment which makes it relatable to people in all fields of life.

The impact of their social media can be seen in their day-to-day lives. It is rare that a day goes by where they are not stopped on the street and asked for a photograph at least once.

Although their main focus is always to chronicle their boxing journey, the account touches on many different aspects that appeal to global audiences –  such as competing with each other, humour, clothing, exercise, healthy living and how to balance boxing and education.

As the boys have grown up, their presenting skills have developed alongside their boxing abilities. Both are extremely comfortable in front of camera and although all of their current social media content is completely unscripted they are also able to follow a script when required for external work.

By leveraging Yashua and Dylan’s social media, sponsors can see immediate digital activation – from product placements in training videos to dedicated sponsor appreciation posts that showcase how the brand supports their journey.